The “Time of Arrival” campaign connects the vague notion of “arriving” to the very tangible milestone of purchasing a home at the Four Seasons Private Residences Baltimore. Utilizing a multimedia blitz to target high net-worth empty nesters, the campaign adds clarity and sophistication to a property that was previously assumed to be nothing more than a hotel. Immersive and striking, Canvas ads on Facebook allow for focused targeting and a visual showcase of the resident-only amenities. These social assets, in addition to local print and TV efforts, drive to a new landing page where the full story unfolds and contact to the sales team is initiated.