Jake Naish
COPYWRITER

Ripley's Believe It or Not!

The Ripley's Believe It or Not! Times Square Museum needed a holiday campaign that didn't require traditional media. We suggested they put their absurd exhibits up for sale, and then behave like any other retailer would during the holidays. Shockingly, they didn't say no. They even sold a couple things, and most importanly, got some press and a huge boost in visitors. 

We created hundreds of price tags to place on exhibits inside the museum. The tags appeared for the first time on Black Friday.

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RIP086_Various_Tag_small-2vamp.jpg
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06InMuseum3.jpg
RIP086_Large_TagsIM.jpg
07InMuseum4.jpg
RIP086_Medium_Tags-1buddha.jpg
05InMuseum2.jpg
RIP086_Medium_Tags-1cabinet.jpg
RIP086_Medium_Tags-1spacerock.jpg
RIP086_Various_Tag_small-2pistol.jpg
RIP086_Various_Tag_small-2nap.jpg
RIP086_Various_Tag_small-2vamp.jpg
RIP086_Various_Tag_small-2axe.jpg
RIP086_Various_Tag_small-2finger.jpg
RIP086_Various_Tag_small-2head.jpg
6153867-25244442-thumbnail.jpg
LED+Boards1.jpg
LED+Boards2.jpg
LED+Boards3.jpg
RIP.MOBILEBANNER_300x50.20pc.jpg
RIP.MOBILEBANNER_300x50.20pc2.jpg
RIP.MOBILEBANNER_300x50.20pc3.jpg
RIP.MOBILEBANNER_300x50.20pc4.jpg
NY+Post-Screen+Shot.jpg
ABC+News.jpg
Huff+Post+Weird+News.jpg