The Ripley's Believe It or Not! Times Square Museum needed a holiday campaign that didn't require traditional media. We suggested they put their absurd exhibits up for sale, and then behave like any other retailer would during the holidays. Shockingly, they didn't say no. They even sold a couple things, and most importanly, got some press and a huge boost in visitors. 

 

We created hundreds of price tags to place on exhibits inside the museum. The tags appeared for the first time on Black Friday.


 

 


Like any good holiday retailer, we produced catalogs. They were dispersed by street teams in NYC. (click to enlarge)

 

Promos on Ripley's own video billboard targeted Times Square strollers.

 


Location-based mobile banners targeted tourists in NYC.

 

 

Email spread the word to Ripley's enthusiasts.

 

 

 

And we got a little help from the press.

 

 

 

 

 

 

 

 

 

A few more price tags for good measure.

 

Art director - Jamin Hoyle