The Walmart Welcome Center is an industry-first in-store experience placed just a few feet inside the main entrance of the world’s largest retailer. While its primary purpose is to help customers navigate the store and find products, it also serves as a captivating promotional hub. Planit helped create this immersive touchscreen experience from the ground up, working directly with Walmart on the development and functionality, and in conjunction with major CPG partners to produce engaging branded content.