Jake Naish
COPYWRITER
Screen Shot 2019-06-25 at 12.29.57 AM.png

Four Seasons

The “Time of Arrival” campaign connects the vague notion of “arriving” to the very tangible milestone of purchasing a home at the Four Seasons Private Residences Baltimore. Utilizing a multimedia blitz to target high net-worth empty nesters, the campaign adds clarity and sophistication to a property that was previously assumed to be nothing more than a hotel. Immersive and striking, Canvas ads on Facebook allow for focused targeting and a visual showcase of the resident-only amenities. These social assets, in addition to local print and TV efforts, drive to a new website where the full story unfolds and contact to the sales team is initiated.

-2019 Gold Addy for Microsite

-2019 Silver Addy for Integrated Campaign

Art Director: Maura Mirarchi

 

To help re-introduce the property after extensive renovations and a misunderstood identity, the new website showcases the many amenities and upscale nature of the homes. Most importantly, it clearly establishes that you can actually live at the Four Seasons.

Click the below image to see each page on the site.

Or jump to the live site here.

 
 

Carousel and Collection ads on Facebook offer a hyper-targeted, amenity-focused message.

 
 
 
 
 
06 8357-FS-CarouselAdFacebook-1-30-18.jpg
 

Locally run print and TV inform empty nesters that there’s more than a hotel at the downtown Four Seasons.

 
09 8537-FourSeasons-BaltMag-PrintAd-1-23-18.jpg