We created hundreds of price tags to place on exhibits inside the museum.
The tags appeared for the first time on Black Friday.
Art Director: Jamin Hoyle
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Like any good holiday retailer, we produced catalogs. They were dispersed by street teams in NYC.
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Promos on Ripley's own video billboard targeted Times Square strollers.
Location-based mobile banners targeted tourists in NYC.
Email got the message out to Ripley’s enthusiasts.
Last but not least, the press picked it up, helping create even more Ripley’s believers and museum traffic.
